Archive for 'Brands + Marketing' Category
CEMEX’s Perez Talks of Company’s Condition
26 June 2009CEMEX is a leading building materials supplier and one of the largest cement producers in the world. Founded in 1906 in the small town of Hidalgo, Nuevo Len in Mexico City, CEMEX started out as Cementos Mexicanos before it became known as CEMEX. Gilberto Perez, the current president of the CEMEX USA, has been […]
Ways to advertise the business
20 April 2008Promotional Items: A promotional advertising item is an article presented free of charge to the populace in an effort to facilate business or gain interest in, or sales of, a product or service. Frequently given out at trade shows, used in direct mail as a marketing campaign. Promotional items are also utilised in politics to […]